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Five Simple Steps for a Successful SEO Campaign (2010-11-23)
From a wide array of SEO methods, here are some that have effectively driven successful SEO campaigns.
*Always perform extensive Keyword Research on your target market.
Keyword research is finding the best keywords and key phrases that you can optimize your website with. These keywords will be the link that will draw visitors to your website.
A Keyword, also known as Key Phrase or Keyword Phrase, is a search string made up of information a user keys in to find relevant web pages. How many keywords you have for a given subject (known as keyword density), is an important factor in search engines' ranking a webpage.
*Take inventory of the content that is available to you for your SEO campaign initiatives. Valuable content is critical for search engines and your site visitors.
*Install Google's Website Optimizer to your website. You'll need a Google Analytics Account to use Website Optimizer.
*Perform an On-Page Optimization
That is, make sure that your website's design and site structure is search engine friendly-that is, everything should be accessible to search engine spiders for easy indexing. Some of the most important pieces of onsite SEO are:
*URL selection - obviously, you should use a URL domain name that's highly relevant to the nature of your website. Also, using a dotcom domain is preferred because your website will be noted as commercial.
*Relevant titles - as search engine spiders will 'crawl' the title of each page first, it makes sense to use only relevant keywords in your website pages.
*Meta description - meta descriptions need to be efficiently descriptive so that search engine spiders will index those pages accordingly.
*Content - is the bread and butter of your website. SEO is immaterial to your users. Without quality contents, however you optimize your website, it will still be useless. Write for people, not for search engines. With well written content, the SEO will take care of itself.
*Perform Off-page Optimization
Offsite SEO mainly involves building backlinks-inbound links you create on other sites that will direct to your website. Remember, major search engines such as Google rank the importance of websites according to the quantity and quality of the inbound links a website has. So link building is a consideration too important to ignore if you want to land high in search engine rankings pages.
Your links should be inbound one-way links with appropriate anchor text related to your site. They should also come from a site that's related to the theme and content of your Website, or the link will be devalued. Who you link to matters as well. If your site links out to link farms (sites that's only purpose is to host a large array of spam links) then you could be penalized for it.
Source: Quickranks
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